Your hoodie. Their hope.

At WannaHug, we believe kindness should be confident, effortless, and part of everyday life. What began as one man’s story of pain, resilience, and refusal to look away has grown into a movement that makes it simple for everyone to spread warmth and dignity.

In 2017, our founder, William Hardcastle, was told he would never walk unaided again. Through sheer determination, he relearned step by step, and with every step forward, he made a promise: to use his second chance to bring hope to others. Traveling, reflecting, and witnessing both deep generosity and heartbreaking inequity, he asked a powerful question: What if making an impact was as simple as making a choice?

That question became WannaHug.

Every hoodie, tee, or beanie you purchase does more than keep you comfortable, it creates impact and give hope. With each item, you choose an essential like socks, towels, or hats to be donated to someone experiencing homelessness right in your own community. You may ask, “Why socks, towels, or beanies?” Because they’re among the most needed yet least donated items. Socks are the #1 requested item in shelters but rarely given. Towels restore dignity in moments of transition. A warm beanie can mean the difference between enduring a cold night or not. These simple things most of us never think twice about can bring comfort, safety, and hope to someone who needs it most.

It’s not just clothing. It’s confident kindness made tangible.

Youth homelessness is not a distant issue. It’s in our schools, our neighborhoods, our own backyards. Too many young people are left without the basics that bring warmth and safety. WannaHug makes it effortless to step in, make a difference, and ensure they’re not forgotten.

Your purchase creates a direct connection: essentials go straight into the hands of those who need them most, while every piece of clothing is made in the USA. We thoughtfully choose products and partners that support our mission, combining quality, care, and eco-conscious practices.

WannaHug is more than comfortwear...it’s a movement. A way to stand tall, wear your values, and live out conscious consumerism every single day. Together, we’re rewriting what fashion can do: blending comfort, confident kindness, and conscious consumerism in a way that lasts.

Explore the collection. Step into confident kindness and change the story one hoodie, one donation, one hug at a time.

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MEET THE FOUNDER

William Hardcastle

In June 2017, founder William Hardcastle was involved in an accident and suffered a life-altering injury.  Doctors told William he would never walk unaided again. Partial paralysis and being confined to a bed recovering from surgery, he was stripped of movement, identity, and direction. For months he couldn’t move a leg, his world shrank to four walls and he fell into deep reflection.

Even in the depths of loss, a new purpose began to take shape and with it, WannaHug was born.

FULL STORY

Comfort, Community, Compassion

  • 42 million per year


    Every day, millions of young people face the harsh reality of homelessness—often without the warmth of basic necessities. It’s a crisis that’s easy to overlook, but it exists in our schools, our neighborhoods, and our communities.

  • Kindness Made Simple


    At WannaHug, we believe that kindness shouldn’t feel complicated. A small act, like choosing a hoodie or pair of joggers, can become a powerful gesture of hope and support for someone who needs it most.

  • Together, We Create Change


    By choosing comfortwear that gives back, you join a community of conscious consumers, and WannaHug partners with local organizations to strengthen communities through conscious consumerism.