What is "The Movement"?

At WannaHug, the movement is simple: confident kindness, conscious consumerism, and making kindness part of everyday life.

Confident Kindness
Kindness doesn’t have to be complicated—it can be bold, intentional, and visible. Every hoodie, tee, or beanie you choose through our Buy One. Give One. model becomes a tangible act of compassion, providing essentials like socks, towels, or beanies to youth experiencing homelessness. What you wear becomes a way to restore dignity, share warmth, and inspire powerful change in your community.

Conscious Consumerism
We believe every purchase is a choice that carries impact. By choosing WannaHug, you’re supporting products made in the USA with eco-friendly materials, reducing waste, conserving resources, and standing up for fair labor practices. Your clothing doesn’t just look good—it does good for people and the planet.

Making Kindness Part of Everyday Life
The movement is about more than fashion. It’s about embedding compassion into everyday actions, turning small decisions into powerful ripples of change. Together, we’re reshaping the story of youth homelessness, one purchase, one donation, and one act of intentional kindness at a time.

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Choose to make a difference.

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FOUNDERS STORY

Comfort, Community, Compassion

  • 42 million per year


    Every day, millions of young people face the harsh reality of homelessness—often without the warmth of basic necessities. It’s a crisis that’s easy to overlook, but it exists in our schools, our neighborhoods, and our communities.

  • Kindness Made Simple


    At WannaHug, we believe that kindness shouldn’t feel complicated. A small act, like choosing a hoodie or pair of joggers, can become a powerful gesture of hope and support for someone who needs it most.

  • Together, We Create Change


    By choosing comfortwear that gives back, you join a community of conscious consumers, and WannaHug partners with local organizations to strengthen communities through conscious consumerism.

Compassion in Action

Vision

At WannaHug, we envision a world where fashion isn’t just sustainable, it’s deeply human. A world where conscious consumer choices have the power to comfort a stranger, uplift a community, and remind us all that we’re connected by something greater than trends: compassion through a “hug.” 

Our goal is to become the leading global comfortwear brand that provides tangible relief, coming from those who choose WannaHug and our giving model. When customers choose the gift that resonates most with them, we help turn everyday purchases into direct, personal acts of care.

Thoughtfully made using sustainable materials, each garment is a reminder that generosity doesn’t require grand gestures, just intention. Over time, our goal is to flood the world with wearable kindness, create lasting emotional impact, and make the act of giving as effortless as getting dressed.

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Conscious Consumerism

Mission

WannaHug creates ethically made, eco-friendly crafted comfortwear that brings warmth, dignity, and emotional relief to both the person who wears it and the person it’s gifted to. Through our choice-driven “Buy One. Give One.” model, every purchase becomes a conscious act of compassion—putting the power of giving directly into the hands of our customers.

We know comfort is a basic human need, and that clothing can be more than something you wear—it can be something you do. With every purchase, you help someone feel seen, supported, and cared for. Our mission is to make kindness easy, inspire meaningful giving, and build compassionate communities across the globe—one hug, one garment, and one intentional choice at a time.

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MEET THE FOUNDER

William Hardcastle

In June 2017, founder William Hardcastle was involved in an accident and suffered a life-altering injury.  Doctors told William he would never walk unaided again. Partial paralysis and being confined to a bed recovering from surgery, he was stripped of movement, identity, and direction. For months he couldn’t move a leg, his world shrank to four walls and he fell into deep reflection.

Even in the depths of loss, a new purpose began to take shape and with it, WannaHug was born.

FULL STORY

QUALITY MEETS SUSTAINABILITY

Prioritizing the Planet

Our products are made in the USA with eco-friendly materials that prioritize both the planet and the people who wear them. By choosing sustainable production methods, we reduce waste and protect resources, crafting garments that are as kind to the earth as they are stylish.